Rawlings’ parent company K2 Inc. is moving forward with new branding deals

With its new licensing and promotions unit up and running, Rawlings’ parent company K2 Inc. is moving forward with new branding deals involving the Fenton-based sporting goods manufacturer. Two sports energy drinks carrying the Rawlings name and logo are on the market after a successful test run earlier this year. EX2, a pre-workout creatine energy drink, and Drench, a post-workout rehydration drink, are being manufactured by Quantum Nutritional LLC and sold in about 5000 retail locations, primarily convenience stores.

—MSNBC.com, 12/19/04

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